We always, only print achievements and we don’t know how to do anything else. From ideas to paper, the reality is a printed design. From Artist’s books to volumes in series for publishing houses, with formats and forms that communicate the Company Brand with absolute clarity. Savour the disruption of imagining a pleasure with great visual impact. Never settle.

Has the language changed? Perhaps it has, but the substance hasn’t. Words come and go, languages get old, and they are renewed. My grandfather, Armando Argalìa, one day told me: “…the word ‘sartorial’ makes me think of elegant suits, luxurious clothing, tailored to the tastes of the wearer”. But at another moment, my grandfather also said: “… for all its new language, technology hasn’t reduced or increased our vocabulary, all it has done is re-use it”. See the entry: flexible, loyal customisation. And sartorial is the byword for elegance in new – and therefore living – communication.

With its solid city walls, Urbino is one of the most important cities of the Italian Renaissance.
If, in 1455, Gutenberg began the printing revolution that we all know, surpassing the handwritten papers of notaries and merchants, such as Boccaccio, it was Aldo Manunzio (Aldus Pius Manutius – Italian publisher and humanist) one of the first green-thinkers, who invented Italic script and pioneered the use of the Octavo to save both time and paper. And, in another Italian-Germanic pairing, Federico II assigned Urvinum Metaurense on the two hills, once home to the tribus Stellatina – URBS BINA – to the Montefeltro family in 1213. From Popes (Clement XI), to the Borgias and the Della Rovere family, and even the Malatestas, Urbino was passed back and forth from one Shining scenario to another, from a light at the end of the tunnel to a dim bulb in the darkness. Luckily, there was a period of Montefeltro rule in this darkness, and particularly, Federico. With his Ducal Palace and Library, the Duke brought together arts and works by Piero Della Francesca, Paolo Uccello, Raphael, and lots of established architects. Urbino was celebrated and branded as the “Ideal City” on a worldwide scale. Federico had already understood that books emphasise brand identity and, from selfies with books to literary salons at court, he collected his famous library, strictly consisting of manuscripts. The Duke had prohibited all use of mobile characters (by edict) which makes us think that the knight of the Garter, who loved to be painted with a volume in his hand, never invited Gutenberg to his party – Federico’s library was one of the most important messages we have on the role of 15th-century culture in all its excellence.