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Brand? Made in Italy?

Character

We can’t help it, virtuosity – like unpredictability – at times, informal is just tailor made for us. We take timeless emotions and put them onto paper. Including all the details.

Printouts and Publishing Projects

We always, only print achievements and we don’t know how to do anything else. From ideas to paper, the reality is a printed design. From Artist’s books to volumes in series for publishing houses, with formats and forms that communicate the Company Brand with absolute clarity. Savour the disruption of imagining a pleasure with great visual impact. Never settle.
“Leonardo Da Vinci is considered the first ecologist in history”

GREEN

You might like to know that we use photovoltaic panels, and we work with zero km suppliers to make sure that we lower our emissions of poisons for the planet. We save money, and our partners enjoy obvious benefits. They get a great deal and so does the planet: our warehouse contains a wide choice of paper made with stones and algae, without cellulose, and we use inks that are naturally soluble and also edible. And in 2021, these are not mere details.

Our Idea of a Tailored Book

Has the language changed? Perhaps it has, but the substance hasn’t. Words come and go, languages get old, and they are renewed. My grandfather, Armando Argalìa, one day told me: “…the word ‘sartorial’ makes me think of elegant suits, luxurious clothing, tailored to the tastes of the wearer”. But at another moment, my grandfather also said: “… for all its new language, technology hasn’t reduced or increased our vocabulary, all it has done is re-use it”. See the entry: flexible, loyal customisation. And sartorial is the byword for elegance in new – and therefore living – communication.

Corporate Monographs

First came papyrus (pa-en-per-aa in the Ancient Egyptian language, meaning that it belonged to the king), but since the time of Caesar, in Italy, we have always understood the importance of storytelling. A kind of foolproof recipe. Whether corporate, historiographical, containing know how to be transferred, literary narratives, or scientific illustrations, the important thing in all of these is what is said, be it word or symbol. And if integration as a factor of multitudinous communications over time has become a must, hybridisation is the transferral of taste.

Urbino and Print Outlines

With its solid city walls, Urbino is one of the most important cities of the Italian Renaissance.
If, in 1455, Gutenberg began the printing revolution that we all know, surpassing the handwritten papers of notaries and merchants, such as Boccaccio, it was Aldo Manunzio (Aldus Pius Manutius – Italian publisher and humanist) one of the first green-thinkers, who invented Italic script and pioneered the use of the Octavo to save both time and paper. And, in another Italian-Germanic pairing, Federico II assigned Urvinum Metaurense on the two hills, once home to the tribus Stellatina – URBS BINA – to the Montefeltro family in 1213. From Popes (Clement XI), to the Borgias and the Della Rovere family, and even the Malatestas, Urbino was passed back and forth from one Shining scenario to another, from a light at the end of the tunnel to a dim bulb in the darkness. Luckily, there was a period of Montefeltro rule in this darkness, and particularly, Federico. With his Ducal Palace and Library, the Duke brought together arts and works by Piero Della Francesca, Paolo Uccello, Raphael, and lots of established architects. Urbino was celebrated and branded as the “Ideal City” on a worldwide scale. Federico had already understood that books emphasise brand identity and, from selfies with books to literary salons at court, he collected his famous library, strictly consisting of manuscripts. The Duke had prohibited all use of mobile characters (by edict) which makes us think that the knight of the Garter, who loved to be painted with a volume in his hand, never invited Gutenberg to his party – Federico’s library was one of the most important messages we have on the role of 15th-century culture in all its excellence.

The Magic of Colour

It happened in a wood of forest green. And among flowers reflecting so many different tones, comes the hyperbole of Pink, and in particular, Shocking Pink, a favourite with one of Italy’s many icons, Elsa Schiapparelli. But of them all, Renaissance Red, the colour that Raphael added at the end of his work, and Pompei Red, Verona Red Earth, Pozzuoli Red and Red from Herculaneum. Then, the “greige” of Armani and the duckbill yellow used by Depero on his advertising posters, together with natural shades of Cream and Blue, a timeless total blue with lapis lazuli intervals, as shown in the total narration of Maestro Giotto. All this can be found in the magical memory of books.

The Mystery of Black and White

At the main facility, Lorenzo is the one who focuses on the contrasts of black and white, the adjustments of background and foreground blurs. Between his creative control and skill in the separation of planes and contrasts, together with dosing the ink, he has perfected the shadow areas and all the different tones of black. Equilibriums are not always so mysterious.

contacts

Silvia and Christina are happy to answer your questions, your requests for quotes and even to invite you for a coffee at their main premises inside the city walls, Urbino.

A.G.E. Ars Graphica Et cetera

Silvia Argalìa / Christina Magnanelli Weitensfelder
T +39 0722.328733 (2 linee)
WhatsApp +39 345.7427218
Via della Stazione, 41 – 61029 Urbino (PU) ITALY

Email

Technical-sales: commerciale@ageurbino.it
Marketing-design: messaggiodicarta@ageurbino.it
Prepress – file sending: digitale@ageurbino.it
Shipping – file sending: spedizioni@ageurbino.it
Administration: amministrazione@ageurbino.it

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